Apple: ‘If Only It Were Cheaper’ – AAPL – Foolish Blogging Network
This article on motley fool again shows why apple must split the stock. The perception continues that apple is expensive due to its high absolute share price. Investors in retail and pro’s cannot undo the hard real world anchor we humans have to prices.
C’mon Tim Cook…split the stock 20 for 1 and watch the value unfold.